Why Purpose is More Important Than Passion For Career Success

“Follow your passion” doesn’t work.

New research from HBR shows that instead of chasing passion, focusing on purpose creates career success.

According to Harvard Business School professor Jon Jachimowicz, passion is not a reliable indicator of a fulfilling career. In fact, those who believed that pursuing joy would lead to their passion often found themselves less successful and more likely to quit their jobs.

So, what’s the alternative?

Jachimowicz suggests placing emphasis on what truly matters to you—your purpose. Rather than seeking happiness alone, ask yourself what you deeply care about. By aligning your work with your core values, you gain the resilience needed to thrive in the face of challenges.

Research further supports the power of purpose. The combination of passion and perseverance, or the ability to stay committed to your goals despite adversity, leads to higher performance. Purpose gives you the strength and determination to navigate the ups and downs of your career journey.

To better pursue your passion, challenge your assumption that passion is something to be discovered. Figure out what you really care about. Then focus on actively developing a passion.

So, whether you’re just starting out or considering a career change, remember this: purpose is the ultimate career compass. Instead of chasing fleeting joy, focus on what you genuinely care about. Find meaning in your work, and success will follow.

What are your thoughts on purpose vs passion?

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Data: HBR, Inc