Digital transformation is fundamentally a business transformation.

What everyone told you about digital transformation:

– Create a 3-year roadmap
– Develop a customer journey visual
– Replace your website content management platform
– Rip apart your old ERP system or customize an existing one
– Buy a ton of SaaS subscriptions
– Implement ’Big Data, data lakes, and deep analytics
– Implement Slack, O365, Google Docs, and other online collaboration tools
– Attend conferences on digital transformation
– Read white papers on digital transformation and forward them to colleagues

What nobody told you:

Digital transformation is fundamentally a business transformation.

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