Strategy

In today’s fast-paced business environment, product roadmaps are essential tools for guiding development and aligning teams. However, most roadmaps focus solely on timelines and deliverables, often neglecting the most critical aspect: the expected results. This blog explores how shifting your perspective to prioritize outcomes over outputs can transform your roadmap into a powerful strategic tool that drives accountability and success. Learn how to embed clear expectations for results into your roadmaps and ensure that your product not only meets its deadlines but also delivers real value to users.
Optionality is one of the least understood but yet one of the most powerful strategic levers that you can create for yourself and your organization.
Move over ChatGPT, the fastest growing app in history is now Threads from Meta.
A platform strategy can disrupt existing industries with software, AI and automation.
Decoy pricing: from Apple to Starbucks, this powerful pricing strategy leverages customer psychology to drive sales.

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