What Is The Difference Between GTM and Product Marketing?

Articles
May 23, 2023

GTM and Product Marketing. Both play critical roles in a product’s success. But many people confuse these two functions.

GTM’s objective is to create and execute a go-to-market strategy to acquire customers and gain a competitive advantage. The intent is to launch and scale products in the market.

On the other hand, Product Marketing’s objective is to develop the framework for product positioning and develop marketing messaging for the product. The intent being to craft compelling product narratives.

Understanding these roles is crucial for driving success in launching and positioning products effectively.

What are your thoughts on GTM and Product Marketing?

#GTM #ProductMarketing #MarketingStrategy #BusinessInsights

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