Generative AI enables hyper personalization at scale to meet the customer where the customer is

Meet the customer where the customer is.

But most companies have only paid lip service to this approach, likely because of lack of strategy and tools.

Now this phrase has a new meaning in the Generative AI paradigm.

Generative AI enables us to hyper personalize the way we work with our customers and move away one-size-fits-all approach.

84% of customers say being treated like a person, not a number, is key to winning their business. (Ref: Salesforce)

Even if you consider B2B business, we deal with human beings at the end of the day.

Leveraging Generative AI helps us to:
+ Gather and process customer insights at scale
+ Segment the audience and the market
+ Deliver personalized experiences at scale based key prompts
+ Engage customers in their ongoing journey based series of interactions and inputs
+ Reduce the gap between inputs and customer engagement

The new way of engaging customers with Generative AI requires human experts to govern AI inputs and outputs: prompts, weightage, temperature, and ongoing monitoring for model drift.

Thanks to Generative AI, meeting the customer where the customer is now possible at scale; creating even better customer experiences.

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